Some Swiss watchmakers are moving away from “just” decorating the outside of watches with precious stones and metals and started upgrading the actual watch components with high-tech, high-functioning materials. Increasingly, luxury watches feature silicon components, or gold-ceramic alloys, to add additional functionality to their timepieces. Read more from Bloomberg (in the SF Gate).

I think this is great — making something worth more by making it better (rather than simply coating it with bling) is really appealing to me. It’s not style vs substance, it’s substance with style.